Are you trying to tell me something, Theater in Chicago, with your launch of a Chicago Theater Opening Night Calendar?
I’m happy to lose that chore… but I’m uneasy about what this means for us.
I guess I am going to have to copyright my ideas that will actually generate any web ad revenue before launching them. Not that that will save me. Because this move makes me think of these guys like the Borg: assimilating all these trendy and on the face generic Web 2.0 ideas (podcasts - which they have been doing since the beginning - dynamic databases) into their site and reaping the ad revenue from being the “one stop info shop” for Chicago theater but not really generating the kind of online community involvement that will make a project like this valuable to the artists and not simply profitable. Maybe I think this about them because I don’t know them very well. Maybe we should talk.
I don’t bite - do you?
What do you chicago readers out there think? Am I off base here in thinking that they’re doing the MOST for any listing service in town, but not the BEST they could be doing? Are Theatre in Chicago’s listing services worth supporting and buying into, or do you believe that a community-driven site would have more potential?
I’m digging the concept of the designed reading right now. Just ran one, and New Leaf and Side Project both have something along those lines in the works. It’s like not baking the whole cake, but instead taking the batter you have and making cute little cupcakes with just a dollop of frosting. And they fly off the shelves.
There’s something about that forcibly abbreviated process of rehearsing and doing a quick and dirty design for a one-off reading that creates the right kind of energy. Design choices get spare, slim. Performers and Designers both improvise in the moment, and the audience can sense that palpable uncertainty… and they rally behind any brazen fearlessness that the performers adopt to get through that uncertainty.
They make a great low-cost fundraiser, and they make a good atmosphere for an appreciative audience - the party or cabaret atmosphere can be molded into some pretty entertaining formats that really make for a good time that perhaps means a little more.
I think the audience is willing to go a little further when they know it’s a crazy one-time only event - like a reading of experimental material with just a bit of design to give the piece some weight, or a 24 hour play festival. That willingness opens them up when they’d normally close down. Just check out these faces, standing and kneeling and curled up on the lobby floor:
Oh, and seriously: Thanks and thanks (and thanks). I am freaking humbled by comments like these, when people are moved to speak up for me. I’m enough of a loudmouth as it is. It’s no secret among my friends that I was gunning for a “They Wuz Robbed” nod from TOC this year - as far as I’m concerned, if Grant Sabin won it, it’s the best award in town. It’s also incredibly exciting to me that Jess H., Jared M. and The Dining Room WERE recognized this year, and Steve P. is up for a Soundy Jeffy for Faster. These are people who I believe in, because I’ve seen what they can do with that support.
I’ve been going over something like 2,000 blog posts that I missed while off on my honeymoon, and it looks like Don, dv, and Scott Walters got in another inevitable scrap in my absence over whether ’tis nobler in the mind to NY-LA-CHI or not to NY-LA-CHI. I’ve played peacebroker with all three gentlemen before (not that any of them want a peacebroker, because that doesn’t lead to the kind of interesting blog conversation that they want to have) and I’ve found it interesting that having that discussion flare up created more convoluted one-note shrillness than take-away insight that could end up helping new readers. On the other hand, argument it does help those readers generate their own opinions, which is a wonderful thing.
It’s the way blogging goes, but in the interest of experimentation and continuing the growth of dialogue, I’d like to propose a meme to play with the dynamics of this regional discussion.
The meme: enlist a new voice to join the theater blogging community - someone who brings a new perspective to the discussion of theater. Preferably one that is challenging to your own perspective. Some women, maybe, since they’re underrepresented? I’ve been working on a few of my friends who find themselves too busy but I think could represent the more practical side of producing theater. Someday, one of them will buckle and we’ll have some eye-opening thoughts from these geniuses. (yeah, I mean you, Tiff and Marcus…)
I tag Scott, Don, ecoTheater, and dv… natch. (and yes, Bob… I owe you a meme and I haven’t forgotten. These past few weeks have taught me new lessons I learned the hard way, so I thought I’d wait until the dust settled on them. Sumimasen.)
It’s a great example of how to take the work you’re already doing and translating it with a minimum of effort to a new, distributable medium. Second Story is a regular cabaret-style storytelling event, and because it’s essentially a sound-designed staged reading, it’s a perfect format to just plop right down as a podcast. They’ve also been very wise to keep a sustainable episode schedule - they’ve been monthly since the beginning of the year. In contrast, our poor “weekly” New Leaf podcast has been on hiatus for about a month despite having material for two more episodes ready to go. That’ll teach me to take up blogging.
The Second Story podcast also works as a carrot here - the reading sounds like a fun evening, and you know clearly what to expect from that evening from the podcast - including the fact that you can expect some eye-opening honesty. You can hear the small audience laughing along, you can hear the clink of glasses at the bar in the background, in “The Girls,” you’re even given a taste of the wine selections for the evening that you WOULD be sipping if you had come to the actual event.
Podcasts and YouTube clips are a great tool to convince your non-theater going friends to take a chance on seeing a show. With a wide variety of podcasts out there - from Second Story, to New Leaf, to the Neo-Futurists, to the House, there’s a style of performance that will appeal to a wide variety of entertainment-seeker. It’s worth putting some thought into how best to “capture” your performance - which is easier than recreating it - into some kind of distributable form. And it’s not always a technological solution - I’m excited to see devilvet’s upcoming photoshopped graphic novel version of Clay Continent - it’s the perfect medium to distribute a version of that show to folks who will find it appealing, and I’d wager that it’d make them more likely to see the live version next time it comes around.
Don’t know if there are theater purists out there, but I often also have doubts about dipping our feet in other media waters - it’s a plain fact of life when there are fewer and fewer delineations between artistic media these days. The breaking down of these delineations means increased blood flow of creativity to all the organs - and yes, there’s this nagging doubt that there may be some cancer cells somewhere in there that also get fed, in the same way that fundamentalist cells have greatly benefited from having the affordable distribution system for their ideas. (I stumbled the other day, in my search for information on a Mediawiki timeline plugin, onto a white supremacist society that had created an alternative to Wikipedia that reflected their values without all that accountability to the community that kept getting in their way. I’m not linking there because - well, blood flow feeds a cancer - but yikes.)
Irrational doubt and fear of change aside, it’s happening, and it’s more important than we might think to remind people that live performance - being there in the audience - actually does matter. Remember that children raised on the internet will not have the same exciting relationship with live performance that we did growing up, unless we expose them to it. The idea that live performance is valuable is going to be increasingly underrepresented in the newer forms of media - most artistic expression other than concerts, installations and theater, really. I think it’s important, given all the larger issues with new media, for those of us who are starting to fish in other media to remember the mystery and immediacy of live performance and infuse our new media projects with that energy.
I’m also jazzed about Second Story for another reason this week - I’ll be running sound for their event in the Goodman Lobby all Looptopia night this Friday. Drop by the sound cart, stick around for the event and say hi! For those of you who don’t know what Looptopia is, look here, and for god’s sake get your plane tickets soon. There are moments where Chicago lives up to its artistic mecca reputation, and Friday’s gonna be one of them.
Two experiments that can help us understand how big this task really is:
1.) Internationally reknowned playboy and violin virtuoso Joshua Bell played a trick on commuters with the Washington Post. He dressed in clothes that might be described as Wrigleyville chic and played six challenging and downright magical classical pieces “like a God” on a multi-million dollar Stradivari - all this across from an Au Bon Pain.
Only a few brave souls so much as slowed to listen, and there was uncomfortable shuffling in lieu of applause. (natch)
2.) Building Stage is developing their next production, Master Builder, publicly on their blog. The goal:
We really wanted to use the blog as part of our process, something that was integral to the creation of the work, as well as a tool for opening up our process to our growing family (company members, collaborators, audience) to witness, comment on, and influence.
After starting two weeks ago, the production team has 10 posts on a broad range of production topics, including Sound Design, Props shopping, costumes, themes and directorial concept, and of course, marketing. Comments so far from folks uninvolved with the project: 1 - an interior decorator. (that’s a good start for two weeks on a blog, no?)
We’ve been chatting at New Leaf about audience experience for a while and what we’d ideally like an audience member to take away from each experience with us and our work. Over the years we’ve cooked up a number of different methods for teasing those experiences out of them. In marketing speak, this has been about changing the positioning for our theater - getting our audience to shake up their expectations of a storefront theater by experiencing us in different and unexpected contexts - at work on our blog, on their iPods - and also about integrating each world of play into a greater “world of the company” via our mission.
Theaters actually experiment with the audience/artist relationship a lot in the hopes of drumming up new interest - but the audience is uncomfortable with unexpected contexts for our work, and often gets confused, scared off, or dismissive of innovative tactics. Audiences are smart, and they are universally agile when it comes to protecting their time and interest from the possibility of public performance by disengaging from a pitch, request, or an uninvited interaction in under 15 seconds. That’s the amount of time you have to close the deal, so if you spend it trying to close the deal, you’ve already lost.
The calculated smell of popcorn works wonders for movie theaters, for example…
This all leads me to think that saying that we “experiment” with audience interaction isn’t really accurate - this ain’t no lab we’re running. We downright gamble with pet ideas that we think will work, and are usually less than scientific about using data and controls alongside with real innovation. If we somehow learned the discipline of statistics and combined it carefully with our street performer instincts that can reengage a wary patron, we might actually take away firm knowledge and show the world something it hasn’t seen before. That ultimately means change that is slower than theaters want, but faster than marketing professionals, boards, and other suits think is possible.
I think we can all agree: it’s nice to have that great music shared on the way to work, isn’t it? Maybe that should be a more regular part of our lives.
Oh, and to the Building Stage, who is creating a fairy tale world for the Master Builder out of elements found at IKEA, may I suggest this lamp to be used as a practical, it’s worked wonders for us in the past:
These albums are all damn near perfect, in this sound designer's humble opinion. Go ahead and buy 'em. You'll love the music, and you'll be supporting Nick's work.
Are you trying to tell me something, Theater in Chicago, with your launch of a Chicago Theater Opening Night Calendar?
