The Business of Changing People’s Lives
Tuesday, March 25th, 2008
I normally feel eeeeeeecky after cross-posting something I wrote elsewhere, but around the time when we were revving up for the ol’ value blogathon last week, I wrote a draft at the New Leaf Blog that ended up really summing up a great deal of big and small thoughts I had about Tony’s Critiquing the critics project, the complex dynamics of an experiment that isn’t an experiment theater-as-tribe lab at New Leaf while producing a show that we both love and has received mixed reviews, and what it takes to draw success from a work that few people frankly end up seeing.
I guess what I’m trying to say is that the post had some resonance with the structural issues of theater I’ve been talking about here, and it’s a hard-and-fast example of why theater is valuable to both artist and audience, and also why that value is usually hidden. It was kind of a personal exploration of where the company and where the show is at right now, mid-run, so I didn’t end up publishing it until tonight, but you can read it in its entirety here. It was a biggy for me.
Here’s an excerpt, enjoy:
It’s always a shock to the system when you live through the same events as someone else and as you look back, they somehow have a completely different experience than your own.
The most difficult and scary part about producing theater - especially newer works - is that we have almost no means of controlling the exact narrative the audience walks away with - we have the collaborative process, and the clarity that (sometimes) comes with a well-defined artistic concept. With classics, there’s often decades or hundreds of years of established narrative that focuses attention on your specific production. In recorded and published media, the audience is allowed to go back, and reexamine, and in some cases find the “correct” interpretation intended by the artist. In theater, there are no second chances to re-examine and realign the audience’s experience. The story that played out in the audience’s head and heart, inspired by the events and actions you put on stage, is the story that actually happened. Of course we’re all living through the same events, but in some cases, we as artists don’t often get the feedback of finding out what that exact story was.
We’ve been talking on the [New Leaf] blog how we, as individuals, remember the last moment of our childhood, and in an odd, circuitous way, that ongoing narrative has become something equally momentous - I think that Goldfish Bowl marks the end of New Leaf’s childhood as a company. The emerging narrative from our string of reviews is that Goldfish Bowl is an intelligent and at the same time confusing play. We’ve been recognized in these reviews for consistently producing challenging work well, and taken to task for not drawing focus to elements of the play that we’ve found less vital to our mission as a company.
In many ways, this critical narrative doesn’t jive with how we see ourselves (tale as old as time, right?), and yet it’s the narrative that we must now move forward with through the rest of the run. Now it’s the narrative that our audience may be bringing with them as they walk in the theater, and it’s a narrative we are unable to address now that rehearsals are long over. A young theater company will complain when someone doesn’t “get” the play, because they don’t fully realize how important the audience’s given narrative is. An older theater company realizes that the purpose of a show isn’t simply about getting an audience to ‘accurately’ interpret your production - it’s about resonance, those moments that stick with you for much longer than the two hours you sit in the theater. It’s about tricking moments of clarity and self-reflection out of your audience, even if those moments are wildly unrelated to the show. It’s about providing an ideal setting for reflection, and sometimes that setting requires stepping back and not over-conceptualizing a script. That reflection is the gold that we’re mining for in this work - it is the mechanism of renewal.
Jared [Moore, Lighting Designer]’s comments clarified my own feelings on the subject: You have to let the narrative happen. The audience’s ability - your ability - to form your own narrative over and through our story is what allows you as a member of the audience to have ownership of our work. It makes the audience part of the creative team, and in many ways the audience has always been the most fundamental part of the creative team. That’s what makes theater different. Audiences may rarely understand the specifics of what I had in mind when I create a design, but that doesn’t have to be a discouraging thing — because what they do find is something that they had lost and they need again - a memory, an emotion, a moment unlocked and treasured.We cannot control how other people see our work, and yes, that’s often frustrating, and to be candid, a source of fear and trepidation. But without that dichotomy of interpretation, there’s no surprise, doubt, disagreement, and reconnection. There’s no dialogue between artist and audience, and no conversation as you walk home from the theater. As we often say at New Leaf - those are the moments where a great theater company gets you hooked.

2) Shared storage space and resource sharing for multiple theaters. This idea took off when two interested mid-sized theaters with a common problem (excess waste due to a lack of suitable storage, and high cost of props, furniture and costumes) decided to team up. I won’t name the theaters quite yet because the production managers initiating the project have boards they have to answer to, and this project is well in the “any-misstep-could-kill-it” phase. Also, it’s late and it’s Easter, and they’re not checking their email tonight… But our face-to-face is happening in a week or so, and already five other theaters have declared interest in the project.
Here’s the best part about all three of these projects: You can start helping now, even in the “twinkle in our eye” stage. I’ve set up an
In what I’m pretty sure is going to become a regular series of conversations, several theater bloggers have teamed up today to bring you their thoughts on the value of theater today. Coordinated conversation has a way of exploding thought. And here’s my $0.075:
Just came across this