Theater For The Future

Just kidding. Good luck, everybody.

Okay, so I’m an inventor, for better or worse. Mostly worse. The clutter that is a necessary part of invention has to be seen to be believed. I’ve got chunks of hardware strewn about my studio, ready for soldering, repair, and reconfiguration. My hard drive is filled with various impenetrable chunks of code - modules, platforms, and other eratta. All waiting to be configured. So when two of these chunks end up working together in any way, let alone an incredibly sexy way to support creative development, it’s cause for celebration. And maybe some cleanup.

Last night at, oh, three a.m., I made one of these connections that had been staring me in the face - a way to easily share sonic research with creative teams that I work with a minimum of effort on my part. Last night, I set up my first automatically generated research podcast. I just upload files, and my website creates a podcast that the whole production team can sync with.

Here’s how it works. First and foremost, a little background:

1.) SET UP YOUR WEBSITE TO WORK FOR YOU.

A few years ago I configured my portfolio site to be a lot more easy to update. If you’ve ever played around with HTML and uploading files via FTP, you know that it’s a process that is fraught with time-consuming repetition and maintenance. When I started uploading 10-20 files for each of five shows I was working on at any given time, I knew I needed a more streamlined system.

At the time, I was learning more about PHP, a scripting language that enabled me to do handy things like set variable values, define helper functions, and repeat these helper functions. Best of all, I could grab open-source helper functions from friendly programmers and make them work for me.

For the portfolio site, I first set up a little loop that simply read the contents of a folder and displayed those contents as links. So now, instead of manually coding “a href=” tags for each linked file like a dutiful little hamster, I get an automatically generated page for each folder on my site, that looks like this page to the left here. I spent maybe 45 seconds of thought and time in creating this particular page - it’s simply the result of my site’s stylesheet rules and the file reader function of PHP. Pretty nice for under a minute plus upload time.

2.) SET UP YOUR WEBSITE TO WORK FOR YOUR USERS & CLIENTS

The big problem that eventually cropped up with this method was compatibility. Of course. With Internet Explorer. Of course. I made use of the quicktime “embed” player which is both really easy to set up from a coding stand point and the unfortunate victim in a lawsuit between Microsoft and ActiveX. Basically, Microsoft lost their ability to license the player in Internet Explorer, and for each embedded file, an IE user gets one of those really ugly “Enable ActiveX control on this page?” error messages that we all love so much. Gross.

So, I plugged in a new module: the configurable, flexible and totally free JW FLV Flash player. Combined with a MP3 Meta data reader, my research pages now look quite a bit sexier (and because it’s flash, it’s a lot more compatible). MP3’s have cover art, titles and artist authors embedded in them, and my website now reads that data and makes a lovely candy-coated interface.

Total thought put into this per show: Still 45 Seconds.

3.) IMPROVE YOUR WEBSITE’S PERFORMANCE AND EFFICIENCY

So that’s all nice and fine and flashy. Still a few compatibility issues, and suddenly the site is doing a lot of server-side processing, which causes some slowness in page loading. Some logic fixes improve all that, but is it ultimately useful? Last night, the final connection of how to really milk this system suddenly became clear to me.

The JW Player reads most of its information from an RSS feed - a feed that I am automatically generating using PHP and that MP3 Meta data reader.

Now, what else is an RSS feed that contains embedded audio files? That’s right: Podcasts.

So now, simply by providing the link to the RSS feed under the hood, my collaborators can SUBSCRIBE to my audio research. As I post stuff, boom, the entire team gets the new audio synced to their ipods with their This American Life episodes. And, at the same time, my process remains: Select Sound, Mix Sound, Upload Sound. No further configuration needed.

Go ahead: Try it on. You can subscribe to my serialized audio performance piece, Lexicon, in a few simple steps (If you haven’t heard this yet, by the way, it’s pretty representative of my sound design work. And I’m told it’s fun to listen to - though it was written five years ago, so some of the writing is still… let’s say formative. It’s all about the sound anyway):

1) In iTunes, Select Advanced: Subscribe to Podcast.
2) Enter the url: http://nikku.net/lexicon/podcast/rss.php
3) Let me know what you think.

Finally, if you’d like to try something like this setup for your own process, but don’t need all the bells and whistles (and want some simplicity!) there’s another excellent resource out there for you: The PHP script Podcast Generator creates an entire Podcast Content Management System and backend that can help you create a feed in a few steps. And of course blogging software often has some wonderful plugins that allow you post audio right in your blog’s RSS feed.

Multi-media research is good for multi-media work. More on that as season announcements draw nearer…

It’s no secret that early word of mouth is the key to a successful run. That’s why it’s a common business practice to fill the house with all your friends and industry folks that first cobwebby week of a run, so that the engine of buzz can get primed. Except there’s a pretty major caveat to papering - the practice often floods the tank, filling the books with reservations that never show up. It’s hard to shake the assumption that theater that you can see for free isn’t theater worth seeing, and so papered seats aren’t really taken as seriously as they should be.

That, surprisingly, all changes with $1 comps. I gotta hand it here to Ken Davenport - that unsettlingly bottom-line-oriented Off-Broadway producer from the iPhone commercials (I’m personally unsure about the idea of a producer using remote technology to conveniently monitor lurker comments and feedback on fan sites and twitter those comments back to his director- but to each his own process). However you feel about his perspective, Ken certainly knows how to work an audience, and that’s worth reading his thoughts.

$1 Comps is a freaking great idea - and it’s withstood the rigors of Ken’s real-world test. It subverts the psychological damage of perception that “free theater” has to overcome - 96% of the comps in his experiment were redeemed. Yeah, that’s right - he tested the idea, collected data on it, and executed it. Remember we were talking about that? He’s also identified ways of making the $1 comp practice better next time around - by reducing the workload on the box office, for instance. Worth a look!

In Our Town, we like to know the facts about everybody.

There’s David Cromer, who I first knew as one of the directors of Cider House Rules (my first sound op gig in Chicago). Our affectionate nicknames for him and Marc Grapey, our other fearless leader on that show, were “Tigger and Eeyore.” Corrie Besse, that’s a name you don’t want to forget, she was the teensy powerhouse that wrangled the cast of 32,000 backstage in the upstairs Victory Gardens space. Look at that, she’s worked her way up from ASM to SM. Still wrangling a cast of thousands and a props setup to make the fearless quake.

Alison Siple is one of those mad genius types. My favorite work of hers remains these angel wings made of umbrellas (her specialty!) that she did for one of our plays at Cherubs. Then there’s Jonathan Mastro over there by the piano. You might have seen him before on the piano with the Monkeys, or perhaps you were lucky enough to see him tickling the ivories for the Chicago Children’s Theater premiere production of “A Year with Frog & Toad.” We still sing the grand finale of act 1, “Cookies” up in the Owen booth. No matter what the show.

Then there’s Tim Curtis. Last time I saw him was back on the Visions & Voices stage during Accidental Rapture. I still play my Four Horsemen of the Apocalypse sound cue from that show to demonstrate sonic storytelling (and you can get a great Lord-of-The-Rings horse breath effect using the snort of a walrus).

And good old Devin Brain. He’s one of the guys that helps make things work on all those Hypocrites shows you’ve been seeing - I remember sitting with him on the orange carpet during Porno at the Side Project with Grant Sabin trying to figure out how to best rig those damn TVs to the grid. He’s a pretty stellar director, too.

The structure is nearly at the beta testing stage. Obviously we’ve got a long way to go yet - it’s ugly as sin and there’s some duplicate data in there. And missing! Where the hell is John Wehrman? He’s a part of this show too, just off of New Leaf’s Girl in the Goldfish Bowl. And to bring it full circle, there’s in the space itself the memory of the last event that took place here - the beautiful wedding and reception of Kaitlin Byrd and fellow Plagiarist Ian Miller a few weeks ago. She lead that cast of GGB and, if you look way back, you’ll notice that she was in that cast of thousands in Cider House as well.

I just love a wedding, don’t you? They’re just so beautiful. We are carving the gravestones of these memories here. To leave a mark where there was none. To draw connections. To remember.

And this is only one window into our history. We’re ready to start collecting your info if you have some to give.

What’s that you wanted? A facebook application that allows you to give lighting equipment?

Aw damn. It’s just a facebook gift. It’s not REAL lighting equipment.
I hate you, Scott McMullin. My mom has ALWAYS hated you.

Though it is infinitely more sweet than getting a freaking e-teddy bear.