Theater For The Future

The blogs of the theatrosphere weren’t the only things lighting up last week. This weekend alone I have been in touch with six movers and shakers who are all choosing now as the time to start cross-theater initiatives. That doesn’t seem like a coincidence to me, friends. They’re all in early stages, but they’re all incredibly exciting collaborative projects that you and your theater needs to get in on:

1) An IMDB for Chicago Theater. The CTDB? Dan Granata’s list-making of Chicago Theaters isn’t a vanity project. It’s about creating a tool to explore the network of connections that we have, and harvesting value from those connections. Since succeeding in theater often comes down to who you know and who knows you, such a tool can’t be underestimated. I’ve talked about this project before, but it’s starting to roll now… The relational database may now be jumping to the web, where it can team up with eager volunteers: That’s you, friend. Some possible benefits from such a site:

a) The ability to allow users to find and explore their own connections that lead them deeper into the detail of the industry. Did you like Kaitlin Byrd’s performance in Girl in the Goldfish Bowl? Well now you’ll be able to quickly and easily find out what else she’s been in and what she’ll be in next. This is a key feature that speaks to fostering local talent - it will be a way to provide the context of career to the specifics of a single performance.

b) Accountable user reviews. You can see the greatest challenge facing a theater simply by listening to the conversations in line: No one - NO ONE - sees a show unless it comes recommended by someone they trust. Some people trust certain critics, certain playwrights, directors, or theaters, and that’s been the answer so far. Well, let’s follow Amazon’s lead and allow user feedback to determine recommendations of other shows - shows maybe you’ve never heard of - but nonetheless are related to your interests. Step one: allow everyone to be a critic, and have “critic pages” where you can see EVERY user critic’s collected reviews - and determine for yourself whether you trust the glowing praise or the angry vitriol.

c) It’s built by the community, so it will serve the community. This is our challenge as web architects, and I think we’re up to it: It needs to be simple as sand to put up your own history and forge your own connections. It needs to be as fun and rewarding as friending people on facebook - with the added benefit of connecting you with local folk who are interested in seeing your work - and having their interests reflected in your work. And it’s worked before: as Bethany of Free and Cheap Theatre has told me, even after nearly two years of being offline, there is still a vibrant community of people who clamor for a service like they had before with Free and Cheap Theatre. It just needs to be built sustainably. To me, that means the community - not any single individual - needs to build it as it uses it.

d) Insert your idea here. The database we’re planning will be extensible, that is, able to incorporate future ideas and applications. If it relates to the information of theater in chicago, it can probably be stored, analyzed and capitalized upon. From an ethical standpoint, this means that needs to belong to the community, not a private enterprise. Many theaters in the past few weeks have discovered the joys of the Facebook Page to promote and analyze a core fan base, but have any of them considered where facebook’s ad revenue goes to? (hint: it’s this kid and his stock holders.) My personal feeling is that this project could not only “build the pie” of the theater going artist, but also feed a revenue stream to fund other projects that benefit the theater community in Chicago. This ain’t no money making venture, but if it takes off it could serve to help and benefit the people that use it.

2) Shared storage space and resource sharing for multiple theaters. This idea took off when two interested mid-sized theaters with a common problem (excess waste due to a lack of suitable storage, and high cost of props, furniture and costumes) decided to team up. I won’t name the theaters quite yet because the production managers initiating the project have boards they have to answer to, and this project is well in the “any-misstep-could-kill-it” phase. Also, it’s late and it’s Easter, and they’re not checking their email tonight… But our face-to-face is happening in a week or so, and already five other theaters have declared interest in the project.

Essentially, the proposal is: Pool our resources. As Joe, production manager for the largest theater involved, put it: “We have to throw out enough lumber every season to build 30 Side Project and New Leaf sets.” At the same time, Joe’s theater has very little access to props sharing arrangements like the one that the Side Project has with its visiting artist companies like LiveWire and DreamTheatre, so its prop budgets need to be pretty high. By creating a community storage facility with a unified organization and internal rental agreement, theaters can pool their money, throw out less, and find what they need with a minimum of headache.

Because it isn’t as free as data, this is the project that could be helped the most by the involvement of a community. This is a project that would need to be sustainable and financially solvent. It’s already clear that renting a space of the size required on our meagre budgets alone would be foolhardy, so the project needs eyes, ears and minds that can collectively work out some of the key details: Is there a donor who has a warehouse and is eager to take a mother of a tax break for the benefit of nearly every theater in town? What’s the best way to organize all these props and costumes? Where does the labor come from? How do we protect the rights of property for small theaters in such an organization? How would we resolve disputes if a valuable property is needed by multiple theaters at the same time? The answer may well be: Let every theater deal with their own storage solution, (UHaul here we come! Oy!) but we won’t know unless we really ask the question.

Here’s the best part about all three of these projects: You can start helping now, even in the “twinkle in our eye” stage. I’ve set up an online forum through this site (now with Sidebar action!) where you can help roadmap these projects, adding your input, suggestions, wishlists, feedback, resources, and reality checks every step of the way. After trying a number of formats, I’ve landed on the phpBB forum as the best existing method of getting a large community to collaborate on a project with a minimum of digression. I’ve also setup forums for other existing projects like Don Hall’s Off Loop Freedom Charter, because if you see someone pushing a rock up a hill… well, let’s help him out.

Also, this forum is meant as a practical and local companion to Theatre Ideas’ TribalTheatre Forum - which is a rich exploration of the theories behind the Theater Tribe ethos that is inspiring many of these projects. It’s not that theory, coordination, and action should be at all divorced from each other, but sometimes the conversation needs a little more focus.

There are two words that are still ringing in my head from the dozens of blog entries about the value of theater: “Communal Imagination.” Those two words formed a call to action that landed with me and many other artists interested in deepening their connection with this community, and this is the action: community-driven projects that are the result of community-driven imagination.

Just came across this incredible post by Kevin Kelly. What’s he’s talking about is exactly what I think the increasingly resonant theater blog conversation needs - a way to shape and focus the conversation without limiting the conversation. Through that shaping and focusing, we’ll find what we’re all craving… Action. A way to take the big, uncontrollable river of artists and energy and time running through the aging canals built by Broadway and Margo Jones and drive it through a new channel.

Chicago is famous for one of the great engineering wonders of the world: A river that was made to flow backwards. Kevin’s dead on: We can do group projects of this scale, but it takes not necessarily editing but engineering to direct the natural force of the stream of artists coming to town every day. Maybe it’s time to take those road trips out to Wisconsin, Iowa, Indiana, Michigan, Minnesota, Missouri and Kentucky and see how we can form stronger relationships with the folks doing theater out there? Maybe we can help connect artists unable to work in town with places that could use their help?

Zack Mannheimer’s digging a new river out in Des Moines. The question of the hour is: How can you irrigate your community through your art and through your life? The conversation engineering is happening at the same time the conversation itself is happening, but the engine hasn’t fired yet. Some innovative approaches to focusing the conversation have come from Devilvet (Recipe Cards for theater models that work), TheaterIdeas (the Theater Tribe Ning Group), and, as I’ve mentioned, the League of Chicago Theaters (ChicagoPlays Wiki). Their inability to catch on yet all stem from the fact that they’re inefficient communication tools - recipe cards are simple and exciting, but they don’t always contain enough information, the Wiki has a number of powerful features but let’s face it, is unsexy and is complex to use, and the Ning group is like a group blog, and blogs are proving to have limitations when it comes to generating and documenting action and projects.

There are lots of sticks being rubbed together these days, so if you see a spark, start blowing.

Well, well, it’s a public brouhaha!

It’s not really in the purview of the adrenaline dose that is the TimeOut Chicago exposé to sort out the dust and mud that gets kicked up in the process, so I’m glad that Patrick over at BackstageJobs has already started to explain some more of the background of TOC’s article this week on the Bailiwick’s rosy picture of its own financial woes and those of us who cried foul. This was a conversation that Tony started in response to a a few weeks ago, and has been picking up steam as a story ever since. And don’t read me wrong here - I’m thankful also to Jake Malooley and TOC for doing what they do best - shining the light down in the ugly boiler room of Chicago theater we’d rather forget about and not being afraid to break down a few doors to get down there. I’m just saying now someone’s got to repair the hinges, is all.

What has happened since the initial volley of public venting is a general agreement among several of us mentioned in the article that this kind of issue doesn’t simply exist at the Bailiwick - it’s an industry-wide problem of theaters that are taking advantage of the semi-pro semi-volunteers that work for them. And it’s very rarely a case of the big malicious theater exploiting the unsuspecting artist. It’s more about the consequences of willful ignorance. Most theater managers, Zak included, have the absolute best of intentions and they truly believe they are providing artists with opportunities and reasonable access to the industry. This is a problem of miscommunication leading to unintentional exploitation.

From my own experience, the Bailiwick was one of the first theaters I worked at in town for a single reason: they post jobs constantly, and at the time they came up pretty high on a google search for “Chicago Theater Companies.” That makes them a very appealing theater to someone who doesn’t know the scene and is, as I was, green, green, green. I had a rough, confusing experience there, but I was paid what I was promised. A later production I remain unpaid for, but in the scheme of things I don’t really care about the money, and I won’t be knocking on Zak’s door to collect, ever, thus completing the skip-to-my-loo solution that Zak proposes:

“I wouldn’t be surprised and I wouldn’t be angry,” he says. “If someone says to me, ‘I had a $100 check and I couldn’t cash it,’ I would say, ‘Oh, my God. Let’s go get it cashed. Let’s solve it.’”

One of the reasons I never made a big deal about that particular fee is that I’m largely at fault for not being paid - I never insisted on a contract before performing the work. I was even hired on the Bailiwick’s behalf through another artist, and David and the business manager at the time weren’t even involved in the conversation, and that’s my fault for continuing to work without a written agreement. More experienced theater artists and vendors don’t make this mistake - most of the people I’ve talked with that do business with the Bailiwick and frankly, most theaters, are on a 100% - 50% COD policy with them before work is performed and goods are delivered.

There’s another big reason I’ve never gone collecting - I’ve made that lost dough back in indirect trade. In an industry as poor on cash flow as this, we cannot underestimate the power of trade to solve disputes. I’m no longer angry at Zak, which is one of the things I tried to communicate to TOC before the article came out. I’m glad the conversation happened, but I want to make it clear that this needs to turn into a conversation about best practices for every theater and freelance artist in town, not simply one theater company that has a bad reputation. As Patrick says, bad reputations will come and go. The ANGER came from a very specific and recent incident of not $100 but $3000 that he owed a close friend of mine, putting that friend in serious financial trouble for several months. Since the blog conversation but before the TOC article, David has made amends for that debt. I know that David’s capable of great and honest generosity… one of the things I mentioned to TOC is that David was directly generous to my own theater - the Bailiwick loaned us a dusty and unused lightboard free of charge for several of New Leaf’s productions, including our breakout show The Permanent Way. I don’t know what we would have done without that board for that show, and that was more than worth walking away from a couple productions unpaid.

I don’t relive all this to add fuel to this particular fire - I mention it because one of the ancillary skills that all theaters and freelancers need to get together and develop right away is the ability to write, read and live by contracts for all work done in any theater, before that work is done, and no matter how small the producing company. If we want Chicago Theater to be anything but a well-intentioned golem chewing up emerging artists and young companies in a cycle of missed reimbursements and shabby rental spaces, we all need to get really specific about what we expect from each other, and we need to have a fair and equitable mechanism to hold companies and individuals who don’t follow through on promises accountable. Too often the contract discussion becomes about money, and I think it’s unrealistic to limit agreements to that in theater - it needs to be about all our resources - time, equipment, in-kind donations, space, working conditions - everything we rely on.

We’re all about quickly converting lessons and theory to calls to action on the blogosphere these days, which I think is pretty sweet. Here’s what I’d say is a call to action that can is fair to new theater immigrants and the Bailiwicks of the world and will even the playing field a bit:

1) Insist on a contract for work that you do, even if unpaid. If a company doesn’t give you an agreement, write it for them. Don’t just bitch about your past grievances - write them down in a sample contract and map out things you’re willing to put up with for the art, and things you’re never willing to put up with. Some examples:

1. I will not put up my own money for show materials and be reimbursed later - if I agree to procure goods to aid the production, I will be provided with funds from the company before the purchase is made.
2. I will be paid half of my fee no later than a week before opening, and the remainder of the fee at strike
3. I will be provided a safe place to store my valuables
4. I will not be expected to go up on a ladder
5. Tech week notes will be given to me in a timely fashion - no later than 12 hours before they are expected to be implemented in the production
6. Company is responsible for equipment or property donated in-kind to the production run, and will be liable for $XXX replacement cost in the event of theft or damage.

You know, whatever it is you need to do your work safely and happily. It’s your contract. You decide what goes in.

Some clauses may not fly in any given agreement - but both parties will know what to expect from each other, and disputes will be more easily resolved, because they’ll be resolved calmly before the pressure is on. That’s the beauty of a friendly and simple legal document.

If a company or individual isn’t willing to draw up a simple one-page contract, or if they find it unnecessary - that’s your first sign right there that maybe they won’t be willing to follow through on other promises they make to you, like paying you - or paying you back.

2) Under no circumstances should you rent space from a company without first reviewing a contract, inventory of provided equipment and services. I actually think that boilerplate agreements for all rental spaces in Chicago should be transparent enough to go right on the public League of Chicago Theaters Wiki, allowing theater companies a clear comparison of what renting each space entails. Aside from the dough involved, these agreements should include clauses regarding:

1. Hours of Operation, AND all hours available to a rental company
2. Noise levels permitted
3. Dressing Room square footage and conditions
4. Box office services or space provided
5. Lighting & Sound Inventory in working order
6. Heating & Cooling regulations
7. Trash removal

3) Both of these kinds of agreements taken together can accomplish something kind of extraordinary for a small theater - taken together, they quantify the costs, time, and human resources required to produce a show. As any grant writer will tell you, that’s a difficult number to pin down and it’s invaluable when justifying more funding for your theater. Letters of agreement provide a buffer of understanding and that can pay off in load in and tech week. Too many small companies will try to shoot the moon and go into a production without knowing exactly who will staff the box office or who will take out the trash. That’s the kind of oversight that will make your artistic team really cranky, and that’s not good for the art.

4) You’re not going to get it right the first time, that’s why contract negotiation is a skill and not something you cut and paste off the internet. Give yourself some time for a nice healthy post-mort after every show you do, and work the conflicts and the confusion into your next contract. I keep a word document on my computer, and I’ll just add a line when a behavior becomes unacceptable to me. I’m getting to the point where I’m going to add “Sound Designer will be provided with a simple and stable tech table in the space for load in and tech,” because I have an array of computers and hard drives that will get damaged if they’re sitting between the seats. Or, maybe I’ll just suck it up and get over it… and buy a table myself that I take with me (Tax write off, anyone?). Either way, I’m working happier, my equipment is less likely to be damaged and I’ve taken the responsibility I’m comfortable with taking for my own working conditions. I’ve made it easy on the theater that I’m working with, but that also means I’m more likely to get aggressive if they renege on paying me on time. Patrick’s example for being aggressive with a delinquent company is perfect:

3 different lighting designers tell me of the show they worked on where the paycheck never came. They continued to design and program the show with the promise that the check would be there at first preview, then at third preview, and then “definitely at opening.” These three designers, each designing at different theatres on different shows for different companies at different times, all arrived at their theatres early, saved the show(s) to disk, pulled the disk out, and ERASED THE SHOW FROM THE LIGHTING BOARD. They then waited until the SM or PM arrived to inform them that there would be no lighting for the show until they had a check in their hand. In at least 2 cases, they were the only ones to get a check that night (though others had been given the same promises runaround).

You can’t just pull this kind of behavior off and expect to keep your reputation for being a team player. You need to be crystal clear with those that you work with from the moment you begin a job: This is how you can work with me to develop a happy and mutually beneficial relationship, and this is what you can do that will make me go nuclear and take away your ability to produce the show you want. If you don’t have that legal foundation when you want and/or need to go nuclear, you’re up a creek. If you have the legal foundation, however… well, when the TOC exposé is written about it later you can pull out your contract and your notes of exactly how the producing company acted in bad faith.

I know reading and writing contracts makes most of our eyes cross, or even worse, saddens us because it injects a certain amount of litigious behavior into the art. But I don’t think that sadness gets us off the hook - if we throw up our hands and refuse to do it in the name of simplicity or faith in humanity we get only what we deserve - unaccountable rental houses and theater companies that have an unforgivable habit of running us over in defense of their own survival. I think we’d all rather take the time to write a one-page contract and update it from time to time than risk trusting someone we shouldn’t that they’ll pay us back for all that lumber and winding up $3000 in debt with no freaking recourse. And, if more of us who do act in good faith work to protect that good faith, we can all breathe a little easier in the future.

And the streets will be made of cheese.

About six months ago, I had enough. I was a company member at three theaters and serving as the web master for all three. What was astounding to me was the sheer repetition of the tasks and conversations all three companies were having:

“What kind of mailing list management software can we use to e-blast our patron list?”

“Is being a member of the League of Chicago Theaters worth the annual membership fee?”

Deja vu became a way of life.

And I thought: There’s a reason why this is happening. Our theater companies aren’t communicating and sharing best practices with each other. Why not? The League question especially really bothered me. I looked up their mission - have you read their mission? It goes:

The League of Chicago Theatres (LCT) is an alliance of theaters which leverages its collective strength to promote, support and advocate for Chicago’s theater industry locally, nationally and internationally. The League of Chicago Theatres Foundation (LCTF) is dedicated to enhancing the art of theater in the Chicago area through audience development and support services for theaters and theater professionals.

Hot Damn! That’s what I was looking for. But why wasn’t it working? Why wasn’t the League providing leadership - or the right kind of leadership - for storefront theaters?

I really tried to figure it out. I got it in my head that structurally they just couldn’t do it, because inevitably in a mix of LORT-sized theaters right down to itinerant theaters, representing the interests of individual small theaters just becomes overwhelming and frustrating. Storefront theaters are strapped for cash, self-centered and often very, very green in terms of how they administer themselves. They also can turn their organizations around on a dime and what they need one day is very different from what they need the next. That’s a recipe for Chaos Soup. It’s hard to get a small theater to even ask for help in a clear way, let alone ask for help in a way that can be provided.

So what would work? I got some friends - trusted colleagues with mutual respect - together over some take out thai and we brainstormed up some structures that would actually work to help storefronts learn faster and incorporate infrastructure more completely and lastingly. We talked about the possibility of splitting storefronts off from the league, and starting something new that simply represented and worked for storefronts and the specific infrastructural needs that storefronts represented. It would need to be built as more of a grassroots organization that could listen to the stated needs of companies and use experienced individuals to interpret solutions that could fix multiple problems with a minimum of effort.

It was at this meeting that the fatal flaw of such an organization became clear. There were five of us in the room, and we couldn’t agree on a flipping thing. New ideas were proposed, and then shot down emotionally. Babies were thrown out with bathwater because we had a room full of passion for change, but we didn’t have a clear survey and picture of the entire theater landscape. We had different priorities, and only enough time to deal with our own agendas.

I refocused. The passion that I discovered in the group was good, firey stuff, but the lack of traction was killing the momentum. We needed a better road map, and the initial idea to build momentum slowly by adding trusted colleagues and building a critical mass coalition was the root of a flawed concept. We didn’t need secrecy and safety, we needed a big, public call to action, and pretty much total transparency every step of the way. People don’t trust people or organizations that carry hidden agendas - no matter how benevolent those agendas may be - and that lack of trust will kill any traction that a movement has before it even begins.

So I started a blog. And others have already been blogging. That’s the clarion call right there. And having an open public dialogue has worked as a strategy - long-time bloggers are noticing a change in the tone of dialogue, increased readership and coverage.

One of the most regular readers has been Ben Thiem of the League. Last week he and I sat down to compare notes and see how we - and you - can pool our efforts to build something better for the community.

What became clear immediately to me in our meeting is that the League is willing and even eager to improve and streamline the resources they offer, but the financial and human resources are not there to back it up. The last few years of the League has seen its staff shrink considerably, and marketing budget dry up to almost nil. The initiatives keep trickling, but without time or the money to buy time, they falter before they have time to build up steam. Making that worse (and Ben’s the first to say so) is a closed and bottlenecked system for providing the most valuable resource that the League supplies - information. What Ben does all day now is answer individual emails from theater companies and manually copy their information over to a website database, or look up the answer and get back to someone. In the era of dynamic web services and collaborative content management, that crap has got to end.

That was the second thing that Ben made very clear to me - the League wants and welcomes help and input, but doesn’t currently have a mechanism other than email blasts and their website to spread and build information. That’s why the information coming from the League can seem weak - because it’s bottlenecked coming up, and bottlenecked going out.

That’s where we all can help. The biggest idea that came from my Storefront League pals is that Storefront theaters are rich with a single resource - volunteer time. As projects like Dan Granata’s uber-list of Chicago Theaters and Missions has demonstrated, a lot of us have a reasonable amount of free time on our hands that can be used to create or compile useful knowledgebases and information that can help a lot of people. What we are lacking is coordination. In the last week I’ve been invited to three different (and all well-intentioned) Ning groups and facebook pages and blog comments feeds that are all trying to do the same thing in a different back corner of the internet. We need a system to pool these individual initiatives and hours of volunteer time into a coordinated, accessible, and centralized resource. And we need that system of collaboration to not generate animosity and degrade our willingness to cooperate. It needs to be open, public, and built on a foundation of inclusion, and that will make it less likely to fall apart like previous initiatives that go back to the founding of Second City.

Blogs alone don’t succeed here, because they are not a collaborative tool. They are mouthpieces, or in orchestral terms, trumpets. They’re useful to get attention on a cause, but if we have any hope of getting this marching band rolling, we’re gonna need some other instruments and we’re going to need to use them for what they’re designed to do.

The League gets this, but isn’t currently built with grassroots momentum and coordination in mind. It has several major programs in the works, including a long-term plan to overhaul their website and create a “web 2.0″ site featuring user-updated content. This is where I kind of went all giddy, because to me the goal is to let the computers and the internet duplicate our work, not the league. I’m so sick of forms filled out in triplicate it’s making my eyes cross - it’s a waste of everybody’s time. What I’d eventually love to see is a single place where the community buzz can build up and people can share their news and coordinate with each other on their own terms. A Moveon.org / Facebook / IMDB / Wikipedia for Chicago Theater. A network of RSS news feeds that allow theaters to update their website and the league website in the same keystroke. A place where audience members can check out the collected works of artists and thereby become more involved and engaged in following their future career. A place where theaters can coordinate and enlist help from new-to-town volunteers who need inroads into the community. Something that generates excitement, knowledge, buzz, and community involvement in one place, for everyone in the community regardless of budget.

The first step is going back to the initial need - we need to build a place where theaters can discuss, develop, share and implement best practices. Right now. At the same time, I think we need to learn to dance the collaborative dance with each other again, in an environment that isn’t as combative as the blogosphere. We need an initiative that can prove to ourselves and to the League that storefront theaters and the artists that work in them are capable of creating incredibly valuable infrastructure for the whole organization, simply by talking and capturing our ideas in a centralized resource. Best of all, I think that resource already exists, and is only missing our involvement: The League of Chicago Theaters Wiki.

Do you know about something that some people don’t know about? Write it in the wiki. Do you have a question that you can’t seem to find the answer to? Ask it as a stub article in the wiki. Have you fastidiously compiled a list of resources that could be valuable information for other people? Plop it in the Wiki. Want to help, but don’t know what you could contribute of value? Write a comment below, and I’ll tell you specifically what articles you can get on, or talk to your theater colleagues and come to an agreement about what your company could spend some time on that could benefit us all. Make it a habit to donate 15 minutes of your time a day or an hour a week updating and adding useful information during your boring day job. Go through pre-existing articles and add footnotes and support materials. If something is just plain wrong, give your own perspective, or learn from the other perspectives out there. Think about what things would make a knowledgebase useful to you and your theater, and make sure that the wiki has those things. Develop the information, and encourage anyone who is new to town and eager to start their own company to learn the context of their new enterprises by going to the wiki and doing some good ol’ one-stop-shopping research.

To get you started: Last night, I saved a list of League Member Theaters complete with [[wiki links]] to create summary pages for each of these organizations. I’m also reorganizing the Resource Guide page to match a more traditional theater administration structure - Marketing, Development, Production, etc. If you regularly work as say, a props designer, this gives you a logical place to create pages for Thrift Store links and a link to the props designer list serve. When in doubt, save yourself some time by linking to external sites that you know to have quality information. The idea of a wiki is that the information is alive, and the community powering it keeps the information current and honest - and therefore valuable. It shouldn’t burn you out - if it’s working it should actually generate excitement and possibility for you and your organization. Many hands make light work.

If we’re successful, our work will open the eyes of the League and bigger players in town. Connections will be cemented. If we succeed in creating a valuable resource and they still can’t value our collective time, we’ll still have that resource - the mechanism of collaborative action, not the wiki - and we can take it with us and build what we need. My suggestion to Ben, which he obviously can’t sell to the League until an alternate income source is generated, is a time trade for young theater companies - rather than paying a hefty membership fee, young theaters should be able to earn League membership through volunteer service. I think we can convince them that that’s a good idea if we can demonstrate that our volunteer time is valuable, and that the wealth of the community isn’t at all about cash flow. The wealth of the community is everyone in it, including the people who aren’t connected yet.

The wiki is also a logical next step to developing and exercising the dialogue that has been generated on theater blogs in the last few months. It’s where the rubber starts to meet the road, and there’s more on the way once we see what falters and what works. I think the current dialogue is getting bogged down in theoretical policy discussions, because blogs encourage theoretical policy discussions. Wikis and forums encourage other kinds of dialogue - A wiki is a knowledgebase, an online library with no due dates. A forum is a place where ideas stick, can be picked up and developed, but nothing gets forgotten in the ol’ RSS news cycle. If you’d find a forum to be useful, I’ll put one together tomorrow, but again, my goal is to unify the conversation rather than fracture it further.

To those of you reading this from outside Chicago - I don’t think I’m excluding you here. I think developing a lasting infrastructure works best from the bottom up, so I think it’s good practice to start local. The things we learn here in Chicago have the potential to quickly change the way theater is done in the entire country.

There’s so many other programs that are in the pipeline and several upcoming initiatives from the League that you’ll want to hear about. I think this post is long enough, but keep your ears to the ground, and stay involved.

I learned something today. Definitively.

It’s not about money. It’s about energy.

Don’s right… we can’t succeed if we simply copy the corporate model. The corporate model is hideously inefficient, and it wears theaters out because corporations can solve problems with new hires. We will never have that luxury, and that means that corporate strategy can’t just be bandaided in place into an arts organization.

Adam’s right … ignoring the lessons and practices of the corporate model is foolhardy. They’ve solved a lot of problems and generated nearly all of the infrastructure we rely upon to both do business and create art, and every time we look at the non-profit or corporate model we can cull something incredibly valuable from it, even if we’re creating an entirely new model.

What we need to do is innovate with the current structure as a starting point, and commit to that innovation. We need to emulate, not copy, the successful practices of corporate America or the great LORT successes of the past, use our very very limited energy and action wisely and dare I say cooperatively, and where we can help America and Chicago rediscover itself is in the quality, honesty, and vitality of our product: Ideas, story, and humanity.

It pays off. Quick.

Tonight, Cindy Crescenzo (who I’ve never met or talked to before this evening’s Theater Dish event on podcasting sponsored by the League of Chicago Theaters) used New Leaf’s blog and podcast as an example of what to do and how to talk about yourself using new media when you have almost no resources.

Marsha and I just about had a heart attack. I have the numbers to prove it: Cindy is one of ELEVEN people who have downloaded the podcast to date, and it’s made that big of an impact in two weeks. Because it is something new, and something different. And yet, it’s not - it’s simply having a more honest conversation in a forum where people aren’t yet comfortable having an honest conversation.

Thanks for the shout out, Cindy, and for those of you just tuning in: Let’s get started.