Posts Tagged ‘TOC’

Conversations Abuzz, and Brainstorming Value for Theater

Wednesday, January 30th, 2008

A couple conversations on various blogs are hot hot hot in the last 48 hours (and taking up all my time in posting responses). They are posts that have generated a lot of community thought, and underscored both the value and the pitfalls of developing ideas and solutions as a group. I’m summarizing them for the benefit of those of you that don’t read a lot of other theater blogs yet but are interested in the collaborative aspects of blog problem solving.

If this doesn’t interest you, skip down to the picture of my proposal for a marketing campaign so bad it just might work.

1) The aforementioned exploration on the TOC blog of who the hell are these people anyway? Recent additions include pleas for reason and pizza. Insightful follow ups on Kris’, Patrick’s, and Rob’s sites.

2) Rob asked about whether previews should be sold as regular performances. This sparked a more general conversation about the value of previews on Creative Control, Grey Zelda and once again Storefront Rebellion.

3) Don Hall wants to lower ticket prices and/or increase the perceived value of theater. (And it turns out that Roche Shulfer wants the same thing.) Awesome. Finally something we can agree upon.

We’ve Got Your Writers Right Here

Before you complain about the link: I know, I know. It’s a placeholder.

I hinted in the last post about a Theater Dish event that changed the landscape for me. That specific Theater Dish was a talk about marketing innovations prepared for the League by Larry Keeley of Doblin Marketing, one of the architects behind the WBEZ programming renaissance. I still have his Powerpoint presentation which he generously posted for League download, and it’s one of the most inspiring and genius documents I’ve ever read. Check it out yourself. Unfortunately, while that particular talk was dead brilliant it was overshadowed by what happened next: the announcement of the resignation of Marj Halperin. (She went to become campaign manager for Forrest Claypool’s bid for Cook County Commissioner, so that was worth it). All told, it was a pretty eventful night for my first League event. I just wish more of Larry’s suggestions had been implemented by now. Frankly, this is where the League could use the help of the vast volunteer resources of storefront theaters to accomplish some of the big-picture goals on the table.

That’s where I’m coming from. I want to get this stuff done, and speed us along to the part where we see if it works. The solutions are out there, you just need to know where to find them and get started on implementing them, one step at a time.

I mentioned a few off-the-cuff possibilities to easily add value to your own theater productions on Don’s blog, in many ways inspired by Larry’s extremely leveragable and collaborative suggestions. Post your own.

Then we roadmap, people. It’s project management time.

Five minutes of Brain Storm

Blogs. Check. But every theater should have one, and there should be blogs that cross over into other disciplines and draw connections back to theater, and for every question we ask on a blog we should have four bad answers like this one.

Podcasts and Videocasts. Otherwise known as: make your own TV show and wave it in front of your ADD friends and say “Ah, it’s great to have good writing on this screen again. You seen that last Grey Zelda show? AWESOME script. That dude can write.”

Site-Specific stagings of issue plays or locally-inspired plays that matter to the community. Ask the Chicago History Museum to sponsor showings of a time-traveling play about the current CTA debacle in that old rail car they have. Who wants to write that? I’ll production manage it. Seriously.

Get excited about other people’s work, and talk it up. Talk about your fellow Chicago Theater artists like they were superstars, and see through their financial and temporal limitations to see their genius and value their efforts. Be ambassadors to the general public and make talking about your theater habit at your day job as easy as discussing what happened on The Office last night. Theaters should not have to waste their time marketing to the industry, that’s a horrible losing game. Help them out by proactively seeing, discussing and encouraging the best of their work.

Don’t overextend. You get a lot done if the work excites you, but despair will shut you down. Don’t get mired trying to add false value in your actual work. Use just enough design, not too much. I say this as a sound designer, knowing full well my entire role in theater depends on you thinking you need sound in theater. You don’t. You don’t need projections. You don’t need a set, you don’t need programmable lights. You need what the show needs. If you can’t hire or bribe a designer for a theatrical element, don’t use that element at all, and think of some other way of getting by without it. That’s honesty and truth, and that is valuable, and creates a vital final product. Remove any need to pick up the hammer during rehearsal time, and use the time to coax better performances from your cast and build stronger trust within your ensemble.

Food. Drink. If not in the theater, as a part of an easy-bake planned evening. Make friends with the owners and/or staff at your local restaurants and cafes, and get them excited about your work. Wear them down, and kill them with kindness and excitement. When they get excited, they’ll talk about you all day long to every customer.

Train yourself to use talking points about your work. Use those talking points to convince your friends to be an ambassador for your work, and for the work being done in town in general. You don’t have to be a crazy automaton about it, but if you’re legitimately excited about something, let it show.

Audience Participation Events. Let the audience see the guts of how you make your show. Get the ensemble to invite friends to sit next to the stage manager and designers during tech and show them how freaking hard they work, and make THAT the show. Invite them to talk with the cast and the director about what everyone is thinking about in the room, and walk them through the process. It will make your theater focus as an ensemble, and every person that gets to do that will see the show in a totally different light. To a non-theater person, it’s like they’ve been invited on a film set with the stars. Seriously. It blows them away.

Keep it Smart. People want smart right now. Don’t fall into the double trap of dumbing down your work or thinking your work is smarter than it really is. Theater is just smart enough that it’s refreshing.

Bring theater to the people, and people will come to the theater. The most powerful marketing tool is word of mouth buzz, and with the number of people in our industry, there’s no reason we can’t make theater an activity that 40 - 50% of this town participates in on a regular basis.

Of course, that means that we’ll need to coordinate our efforts a little bit. Think we can do it?

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Better Nutrition for Healthy Living

Tuesday, January 29th, 2008

The recent Jerry Springer-esque throwdown on the TOC blog comments section this morning has, indeed, devolved into a lot of angry shouting and not a lot of listening. The good news is that it’s throwing some light on a major disconnect in our community that can be worked on. A lot of people are reading it (it’s certainly the topic at the tech table today with bloggers & non-bloggers alike) and I’m finding that most non-bloggers are both passionate about the discussion but are also choosing not to participate, as G said this morning, lest they “feed the bad energy monster”. It’s true, I feel positively gaunt after reading the discussion, like I binged last night on beverages infused with gwarinine or whatever they call it. The adrenaline is primed, and blood is in the water. Discussion is no longer possible, but lessons have been learned on both sides. Well, okay, maybe not their side.

Today is not the day, alas, due to looming deadlines, but I’m gearing up for an exploration of different models of online communication and their relative merits in feeding discussion and collaboration. There’s a structural reason why blog comments breed this kind of piranha-like debate: comment sections have a built-in lack of accountability and absolutely no incentive to build relationships or credibility. That’s why the culture of blogs is so different than say, Facebook: The people are the same, but the defined goals of the web application powering the conversation are different.

This is a(nother) hugely important question to an industry as resource-poor as Chicago Theater. With nothing but volunteer time and funding (including audience ticket sales) to fall back on, theaters need to be able to have extremely efficient and powerful discussions. Prominent blogs lend the power of wide public discourse, but they sacrifice efficiency - each commenter on the blog has different reading lists, for instance, so it’s a fairly common experience to have very indignant, but essentially separate, arguments. See also Scott Walter’s analogy of the frustration that gets generated when you tap out a rhythm of your favorite showtune and having your friends guess what the hell you’re tapping. That kind of shared experience and knowledge is critical to having meaningful debate and collaborative policy development. If the conversation is poor on information, the results become based on gut instinct, and if that’s your poison, try debating Stephen Colbert some time.

Luckily for this situation, the last few years have seen an absolute explosion in collaborative networking technology, and the results of that explosion have been carefully detailed in this Top 50 list of social networking sites that Jess was nice enough to forward to me. Not all are useful to promoting theaters (don’t try to find your next production manager on Monster.com) but a surprising number of them are.

Right, onward and upward. I’ll be back with that soon.

Yummy Yummy YummyA final postscript for podcasters: The New Leaf Girl in the Goldfish Bowl Podcast Episode 2 is up today, and we’re about to go weekly. In it, director Greg Peters has a comment that really resonated with the whole TOC subargument about the moment he knew his childhood was over: It was the same moment he realized his adult teachers were idiots, and that they were more focused on disciplining him than teaching. My initial reaction to the anti-non-equity contingent on the comments was similar: I felt like I had just been slapped in the face by a total stranger and told that I better eat my brussels sprouts and like ‘em or I wouldn’t grow up to be a big boy.

Luckily, I adore Brussels Sprouts. I also know how to cook them better than those people.

In any case, I’m proud of what the New Leaf podcast is becoming, and I’m excited about the possibilities of opening up a rehearsal process to the public (or even a potentially national audience) for feedback. It’s hard to criticize someone’s work blindly when you’re sitting there in the bar with them, listening to their thoughts and how they’re approaching the work. Podcasting is a format that breeds excitement and participation.

And there’s more! If your theater doesn’t yet have a podcast (unless you’re The House or New Leaf or (shudder) Broadway in Chicago, I think this means you), be sure to attend the FREE League Theater Dish event on Podcasts on February 11 (Update from Ben Thiem at the League: The event is public, and is at ComedySportz Theatre, 929 W. Belmont on 2/11 at 5:30. RSVP to Ben at ben@chicagoplays.com

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Flow, or “Be an Opener of Doors…”

Thursday, January 24th, 2008

A big thanks to TOC, Kris Vire and Chris Piatt for the shoutout in today’s Time Out Chicago. For those of you checking out this blog because of the article, welcome, and I hope you enjoy the discussion.

I’m writing from the tech table at the Goodman’s kickoff production for the Horton Foote Festival, Talking Pictures, with sound designer extraordinaire Richard Woodbury, sound guru Dave Naunton, and intern Dan Schrek, so I thought that it’d be appropriate given the bump to acknowledge the people that help me through my wack-ass schedule with their own work, input, and support –

My teachers and students.

In theater, everyone’s a jack of all trades. You’ve got to be in order to survive. There’s so very little money in theater that you sort of develop a habit of carrying lots of buckets (or spinning plates) to capture as much value as you can from each experience.

And then you give away those nuggets of wisdom like trading cards.

But it’s not always a happy garden of cooperative flower-bunnies. I recently had my young & angry side brought right out front and center by another blog post discussing a theater company in town particularly infamous to industry folks that is currently throwing my good friend into massive personal debt by refusing to reimburse him for expenses. I tiraded against this and related incidents, publicly, and I wasn’t the only one.

Now I know the consequences of tirades in an industry this small. I have been told once by someone in power, an artistic director of a LORT theater, actually, (no, not in Chicago) “If you do this, you’ll never work again.” And the type of person who would say that doesn’t deserve their power in that moment. There are just those folks out there that I think don’t get it, who end up scared and entrenched in a system they think will protect them, who tear down something because they don’t yet understand its potential value. And as far as my lapse goes, sometimes we tear something down because we feel powerless - we attack it to serve the almost crocodilian need to feel dominant again. When the young & angry side in me gets thinking about reconfiguring the world to serve social justice, I know it’s over - my brain has shut down and I’m in it for the kill. So after getting it out of my system, I’ve come to realize that in the case of theater, it’s pointless to simply tirade against the injustice that exists in the industry. Now I believe in justice, but I also know the value of practicality, and we’re talking about a tiny industry here. It’s pretty easy to single out a delinquent party and throw out some blame in their direction, but I don’t think that those kind of tirades ends up solving the problem for the next guy or gal. What could solve the problem is a sea change that flips the industry on its cute little bunny ear. Why would that work? Because both the delinquents and the bellicose are dinosaurs - they’re fighting each other to come out on top of an old system. Nothing we can do will save them, because the ecosystem that supported them is crumbling. But there are new ecosystems at work now. It’s the tiny bunnies that will survive the next evolutionary crisis. We are agile, responsive, and we reproduce early and often.

Teaching is what stopped this cycle of envy and despair in me. In my first class, I felt a new fear - the fear that if I indulged my own adolescent railings and beliefs in class, I would shut out my students’ ability to explore material for themselves. It forced me to do nothing but open doors. And that’s when I realized that helping other people open their doors generated a ton of creative energy in myself.

And here, back at the tech table, is when Dave whips out his iPhone to show us the latest features in 1.1.3, including the new (ooooooh / ahhhhh) geo-positioning feature. Richard and I are in a debate over the relative merits of two MIDI sequencers, Apple’s Logic and MOTU’s Digital Performer. Richard shows me that DP can transpose the transition music into any key (he likes the sound of the Phrygian mode). I try to do this with Logic and discover about 17 new features I hadn’t dreamed of before today (but alas, no Phrygian transposition). I show this to Dan, and in the process of even telling him what I’m doing and what we’re doing, I learn and clarify four new bits of knowledge myself. And it turns out Dan knows Ableton Live, which I’m going to need to learn from him at some point. The student has become the teacher.

And it’s not just us hypergeeks in sound land. We swear that we can hear the actors while they hold, static on stage while the director and the lighting designer craft a look, and they are discussing podcasts and the relative merits of various popular sound technologies. More importantly, the constant feedback and sharing of knowledge and insight in the room is creating a new understanding of what’s actually happening in the room. This is the first Owen show performed entirely in the round, and the actors and director and designers and production team are all learning and sharing information about how that’s working. What’s remarkable about this room is that the feedback and information is flowing in almost completely positive and constructive ways. In telling each other what we see, we both redirect and continue the momentum we’ve built up. We learn the world better ourselves without shutting other possibilities down.

Talking Pictures has some oddly resonant themes that I can see leaking into (and from) our thoughts and conversations in the room - the public craves an advance in technology, entertainment delivers that advance in technology, and the advance in technology seems to both destroy lives and offer dangerously exciting opportunities. I think we’re seeing this combination of fear and opportunity a lot in a lot of fields today because of the leveling force of internet technologies. There’s a great deal of paradigm shift and fear in the air… Will the argument over new media kill television and film, are ipods making us all deaf, will digital downloads kill the music industry, is there a need for news in a world populated by bloggers, does user-driven content disable a common public dialogue and exacerbate philosophical divides between us, and will all of this shift lead to a big cataclysmic recession? These are all related questions, and the answers will prove that the questions didn’t even matter.

And yet, we can continue to teach and learn from each other. We can look out for each others’ flow and keep our mutual momentum going. This isn’t just frilly feel-good work, this is about opening connections. This process of checking in, of bouncing ideas off each other, of collaboration - that’s the process that the internet was built on, and the process that will yield the most rewards in the future. I couldn’t have completed my sound design for Bilal Dardai’s Contraption without the assistance and input of Stephanie Farina. As she learned my style of programming, it taught me to refine my style of programming and use her set of ears with mine to make something more compelling. Without that teaching process, it just wouldn’t be the same design. I wouldn’t have developed any sort of fearlessness in my work without a simple lesson from Smith College playwriting prof and Taoist master Len Berkman: “Always start with a bad idea. Then you won’t be afraid of that your ideas are bad. You’ll know they are.”

We need each others’ help to get big change in motion, and that means passing torches and being able to trust others to teach us and help us redirect our own adolescent prejudice. I wouldn’t know about half the things I know about how sound works in theater if my students hadn’t asked those questions that started with “How do you do….” I wouldn’t have become a confident artist capable of making strong choices if my teachers hadn’t turned to me and said, “Okay, what would you do here?” Do this for others, and you’ll see - feedback comes quicker, stronger, and more effectively.

Building a better community, a community that works better, begins with a very simple step:

“Hey, check this out! Look what I can do with this…”

So, What did you learn today?

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An International Renaissance

Saturday, January 5th, 2008

Sometimes I think New York is poisoning the water for the theater industries in the rest of the country. In this review of the Hypocrites’ recent NYC debut of The 4th Graders Present an Unnamed Love-Suicide, Village Voice critic John Beer opens up with a smarmy potshot at Chicago:

In a Chicago landscape of actors’ showpieces and unapologetic realism, Sean Graney and his company, the Hypocrites, stand out because of their cool conceptualism.

Boy, that got my goat this week. Not the well-deserved praise of Sean and the Hypocrites… Um, “Landscape of showpieces and realism?” In a city that bred RedMoon, Lookingglass, Mary Zimmerman, Greasy Joan & Co., … Does he even know that Mamet left town? Why even bother classifying this city except to weaken it? There’s too much going on here to really even define real trends. It’s either a melting pot, or you’re not telling the whole story.

It’s this kind of willfully ignorant attitude about Chicago Theater that wafts here and there through the NYC theater buzz that makes me think that Chicago theater, for its own health and self-worth, needs to open back up a big international theater festival, and skip the whole “export to NYC” phase that we’re enjoying the fruits of these days. Never mind that America could use a stronger dialogue with the international community in general, I think Chicago’s Theater community doesn’t make enough big plans like that, so our reach doesn’t always exceed our grasp, and we end up reaching for New York or LA instead of the stuff that could really challenge us as artists. I think that a big international spectacle, like the Olympics or the annual international film festival, or the Third Coast Festival, could be a lightning rod to reengage our local audience with the theater treasures we have in town, and provide fuel to enable both the Chicago and all domestic theater communities create more vibrant art.

A few years ago I was lucky enough to be working at my current gig as a sound operator for the Goodman’s Owen Theater (did I disclose that yet? Well here you go. Yes.) when the Latino festival brought Marta Carrasco and her company to town from Catalonia for a performance of her latest work, GaGa, and the final performance ever of Aiguardent.
Lian Sifuentes’ Fashionably Late for the Relationship
I should add, thanks mostly to a few key friendships and classes in my college years (especially with my pal Lian Amaris Sifuentes, who recently made a big splash in NYC with her Fashionably Late for the Relationship piece in the midst of Union Square) I am a die-hard fan of really personal performance art, so Marta Carrasco is totally my bag.

Marta’s performance was only half of the story of the cross-cultural exchange happening in the room, of course. Most of the companies coming in from across the world also brought a full support staff, including a technical director, and my charge, the sound engineer from the company, Santi Miquel. I cannot begin to tell you how fulfilling it was as a theater professional and an artist to have a conversation with someone using primarily our common language - Sound. Santi didn’t have much English, and I don’t have a lick of Catalan to my name. Our conversations - quick conversations, that were required to set up the show that was about to perform - were mostly bits and pieces of English, French, and lots and lots of equipment jargon. We spoke in decibels, in mixing board, in minidiscs, and in cues. We spoke the common language of theater operation. In between techs, we google earthed our hometowns, and explored the places we had seen - Santi’s house was particularly memorable, a little shack on the steep side of a mountain overlooking most of Catalonia. The whole festival was a blast.

It’s not often that theater technicians can safely achieve that wonderful childlike state of discovery that feeds wonderful and thriving art. But everything about those two shows stuck with me closer and more intensely because I was both in my element and out of my comfort zone. It was calculated risk-taking and the payoff was a fullness of experience for both the audience and the artists creating the work. You know. Theater.

Aiguardent, especially, was one of those shows that just haunts you forever. In a solo work exploring the past of her alcoholism, Marta begins the play seated next to a table with a jar of water facing her. As she stares at the jar for minutes on end, you slowly begin to sense of rotation… and you realize that Marta is dancing, seated, rotating slowly with the table and her chair on casters. Her eyes never leave the jar. The effect is almost cinematic - as she dances, her circles (while seated! at the table!) grow larger and larger, and the audience experience is that of a winding camera shot, rotating around this central figure, immobile and staring into her drink. That image - of dancing in solitude, in loneliness, and the simple theatrical technique that achieved that effect, was something I had never seen before on the stage, and was overwhelmed to have witnessed it.

And it was just ballet on casters!

At the time, we were preparing at New Leaf to take on another calculated risk - we had just secured the rights to the first U.S. production of a David Hare play, The Permanent Way. We were a tiny theater, so this was a huge coup, but if you’ve ever read or seen the play, it’s more understandable why a U.S. production hadn’t been attempted - it’s a series monologues, weighty, horrifyingly in-depth analysis of the seemingly British-centric problem of a deadly series of British Rail crashes brought on by unusually disastrous bureaucratic bungling. To us, the play resonated heavily with our CTA woes here in Chicago, and also as an intelligent exploration of how things like the Iraq war can happen without the proper oversight, but that didn’t change the fact that the show was going to be a hard one to convince an American audience to sit through - Two and a half hours of monologues, descriptions of experiences by Bankers, Union Leaders, Lawyers, Judges, and Counselors.

And then, I remembered Marta’s dancing. I mentioned the effect to our director, Brandon Ray, and he began to see a theatrical staging angle to the play that hadn’t occurred to us before… Bureaucrats on chairs, dancing their way through the descriptions of the crashes caused by their own bungling… Stock market hacks reliving - literally dancing through - the events that they helped bring about from within their offices and their cups of tea. Brandon had a staging breakthrough and expanded this concept thanks to some massive exposure to international theater and techniques outside of our own comfort zones.

The Permanent WayI’m pleased to report that yesterday The Permanent Way was mentioned as the #2 “Fringe” Show of 2007 by Nina Metz of the Chicago Tribune. It remains to this day one of the most important and special productions that I’ve worked on, and I don’t think the show would have been nearly as effective without the reappropriation of staging craft that was courtesy of Marta Carrasco. Someone could potentially argue that we “stole” the staging from Marta - as Parabasis warns in this article on the evolving Intellectual Property law precedence - but the loss would have been a new, different, original, and entirely separate work of art. We were inspired by Marta. We adapted it and used the technique for our own purposes - but not the exact movements or even the spirit of those movements. All artists do this, all the time. The sources are myriad, and both conscious and subconsious. And individual personalities, bodies and brain have a lot to do with the creatively mutated results - since most of our cast didn’t have dance training, we couldn’t approach Marta’s ballet-esque precision and grace if we had tried. At the end of the day, I became a better artist when I was exposed to her performance - a performance that I understood entirely outside of Marta’s context for her own work. It was just something that I saw and responded emotionally to in a way that I can’t with plays that I understand on that intellectual level, or with plays that are content to be confined in my preexisting context of experience.

As I’ve been saying in the last few posts - we have a lot to gain through real cross-pollination - with the New York theater community as well, if we’re open to it. I know that I’m embroiled in conflict-of-interest based on my employment and my past experiences there, but I’m excited as an individual artist by projects like the just-announced Goodman theater Eugene O’Neill Festival, which as Chris Jones glosses over will include “O’Neill productions from Chicago theater companies as well as from international theater groups invited to Chicago.” That’s the kind of thing that gets my blood pumping, and gets our own audience to question their own context of experience, which currently convinces many of them that they aren’t theatergoers.

It’s a big world out there. It won’t always come to us, we have to go out there and live with it. Like it or not, we are living in an empire. This is off topic, perhaps, but it another thing that gave me ulcers today was hearing of the tribute-like backbending that the Cambodian trade minister is enduring to keep American-encouraged fair labor laws while the attached American Trade Pacts are expiring, and that the first I hear of it is not from politics but from the great storytellers at This American Life. If you don’t like our relationship with the rest of the world, then maybe it’s time to travel outside of Rome for a while. Bring a friend, and in some places you may need to be leery of the water.

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Transparency

Sunday, December 30th, 2007

I finally got around to catching up with Chris Piatt’s PerformInk analysis of the year in Blogs, Blogs, Blogs!, which is highly recommended reading for both theater community watchers and theater community builders. One paragraph struck me in particular:

Yet, despite its (at least for now) comparatively small readership, everyone in power fears the blogosphere for a different reason. Journalists can be scrutinized without sanction and—their source of real terror—their social station could eventually be taken by unpaid, untrained writers. Meanwhile, theatres and artists fear bloggers their P.R. machines can’t control. In this weak era for journalism, in which publicity and marketing departments are accustomed to driving news coverage, this is tantamount to Dodge City circa 1873.

I have been thinking a lot lately about the fear that most people have (and I share, to some extent) of engaging in public dialogue. Especially my theater friends who look at me funny when I say I’d like to show audiences the crazy argumentative design conversations we have. It feels like that fear is a part of a more general trend in America these days. The increasingly engaged blogging community has developed during a period of weaker-than-normal debate in the political sector and a good eight years of journalism that could-have-been-but-wasn’t. We’ve lost the habit of sorting through our values in public debate. Now, minds are made up before the conversation begins.

And as far as this blog goes, the impulse to write a blog that really analyzed the mechanism of theater seemed to awaken in me an overpowering and paranoid fear that my various employers and students and other theater companies would then know my thoughts and use them against me. Or lose faith in those ideas. Or find me in conflict of interest and blacklist me. There’s that fear that a transparent dialogue and open exchange of ideas will result in gossip, hurtful language and infighting. And it does, sometimes.

But that’s not the community that I moved across the country for - past New York, I might add. We’re capable of generating model theaters, and model theater organizations, and trend-setting work, so we should also be capable of vibrant blogging and reporting about that work. I agree with Chris here about the dubious character of anonymous posters - If a thought has value, it needs to be shared and tested with constructively critical thought, so that the idea can be strengthened and refined. Mutually beneficial conversations can be had when people take some ownership of their opinions and stand for something. With most critics’ wordcount limit, I think that the blogapalooza might be the place where these more complex ideas can be discussed, so I’m glad that theater reporters are among the first to jump into the game and provide some detailed analysis. It’s their game too.

That’s of course why none of us should be worried about this new public forum ripping our livelihoods away - there’s a difference between transparency and unfiltered opinionating, and that difference has value. Drawing connections and providing analysis that others are not equipped or unwilling to do has value. No matter what form we work in, or what our readership level is, if we are committed to creating the best work that we are capable of, we will always be rewarded by that work. If fear is allowed to get in the way of the work, the work will always suffer, and maybe that tells us something. Gapingvoid sums up the fear of transparency nicely:

Transparency’s a tricky one. Transparency relies on human beings, and human beings are generally a frickin’ nightmare.

But forget the hardcore mechanics of running a company for a minute. Let me ask you another question instead:

At the company you work for, how afraid is the average person of making a mistake? Of not being right? Of backing the wrong horse and being found out later?

And then there’s your answer. The less afraid he or she is, the more transparent your company can be, with itself and with the outside world. The more afraid he or she is, the more opaque you’ll have to remain.

The primary requirement for a transparent public discussion (or transparent management of the cultural institutions we get to play with) is disclosure of motives. We need to disclose not just what we want from the community and what we want to create in the community, but it’s also important for us to speak openly about the framework with which we see that community. For example, it’s interesting to see from Chris’ writing (especially his stellar TOC piece on McTheatre a few months back, duly reviewed by blogger Don Hall) an emerging framework of Big Producer Money vs. the interests of the underdog Storefront community. He’s right, of course - especially where City money is concerned, god help us. On the other hand, I think that framework makes the story about mortal combat between Wicked vs. Straw Dog, and that’s not always where I want to be thinking from, because that sure does look like a hopeless fight.

I’ll offer an alternative framework to the storefront woes these days that I’ve found to be more inspiring. My creative life has been in flux these days, and in the interest of full transparency, I’ve needed a more inspiring way to look at the situation to prevent the ever-lurking theater burnout from knocking on my door. I see Chicago theater as a unique community where at the end of the day, finances matter less than the artistic development of the work and the artists creating that work. The difficult pill for me to swallow is that great artists come here when they first start out, and they do five to ten years of work before they have the chops to make a living in another industry or in another city. Either that, or they keep developing forever, and here, that’s another form of success. It’s a public lab, where half-finished ideas get equal airtime and sometimes those ideas actually get developed and turned into really compelling stories. New ideas can be tried on a tiny budget. In Hollywood, half these ideas don’t get greenlit because failure means bankruptcy - what does get pushed forward are the sure crowd pleasers, but not necessarily the ideas that our society NEEDS. In New York, well god help me I don’t really understand New York, but it the work I’ve seen exported from New York and in New York is either the same sure thing McTheater or razor-sharp nihilism - hateful, despairing, and bitter art from people who have become disconnected from their homeland. Which, sure, these days… I’d like to become disconnected from my homeland.

In Chicago, we’ve got both of those types of shows, but we’ve also always had a third type - something that makes more wholly American than New York and Hollywood ever could. It’s a deep connection with ‘realness’, and it’s the same desire that drives us to retain our historic buildings but also renovate them and rebuild them. It’s the same vision that makes us want to both drive out the Bush administration at the same time we want to clean up the Chicago political machine. It’s the same awareness of our world that makes us want to desegregate our hometown and create theater that Looks like Chicago. It’s a kind of theater that wants to reclaim the word ‘homeland’ and make us feel proud of our Americanness again, and how we can make that pride up to the world. That connection with ourselves, our realness makes us capable of wonderfully and wholly American theater - Theater that deserves to be seen on an international level and draw international attention, and interact with other international theaters.

This is a framework where Chicago is not, and never will be, a second city. It is an Ambassador City. Why even bother with spinning the framework of the Chicago Theater landscape this way? It’s not to gloss over real problems. But it is to create a public idea that allows for growth. If you look at the sum total of theater PR in this city, and if you consider Chris’ McTheatre piece to be the most comprehensive appeal to the market to take action, I think the one-sentence perception that the public picks up is: “Good, local theater is never going to have a greater general value than Big Box Theater, so it needs to beg for City support or risk death.” That’s a distortion of Chris’ finer points, but it is what the headline tells you, and how the story spins. The PR spin I wish we were putting out there as a community is: “Theater has rich societal value, and this theater community, like other arts communities in town that have more public support, is garnering international praise without that funding. Chicago’s theater community is a key way Chicago can generate stronger international partnerships if it is treated as an export commodity.” Since PR is all about saturating a market with a unified message, if we want to really use PR to grow the entire community, we will need a common framework or vision that demonstrates rather than declares our value. We need a framework that allows us to grow, and recognize our own value.

Maybe this is all my personal PR machine talking, but I’m pretty confident that my ability to control public opinion about my own work is going on nil. More transparency: I clearly haven’t written in a while, and this blog was an opportunity to flex some pretty atrophied muscles. (I’m using the whole pig, but I’ll keep working on those run-on sentences). What I do know is that if you build a compelling idea, people will be compelled to build on that idea and generate real results, and a blog is a good place to test out those ideas that compel you.

One such idea that compels me: Maybe one opportunity we have with this blog-a-go-go is the ability to have a more transparent discussion about how to build Chicago theater’s reputation outside of the industry. Like with the Mayor. He has flunkies that read blogs. And he knows that there’s more to Chicago theater than New York exports, but he doesn’t yet know what Storefront theater can do for him. Yes, Broadway in Chicago has got his funding now. But if he gets his Olympics, someone should tell him that all those visitors ain’t gonna be all that compelled by Wicked.

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